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Ladbrokes Exchange Could Change The Face Of High Street Punting

ladbrokes bookmakersLadbrokes bought Betdaq for 30 million with big plans in mind. Change the face of high street punting forever.

If Ladbrokes pull off what I suspect, ie successfully roll out the exchange on their 2800 shops worldwde to replace the relevant industry starting prices, Coral, William Hill, Paddypower and the Betfair p2p betting exchange will be way behind the game. Rails bookmakers will be dead.

Not many betting shop punters will take 12's at one of the other big 4, if they can get 17.5 at a Ladbrokes shop 5 minutes away.

With the same folks retained to run the exchange software, and Playtech hovering out wide on the wing, I don't think technology will be a problem.

The liquidity of the betting shop punters betting in their droves on Ladbrokes terminals out there via the high street tills will ruin the opposition, unless they cut a deal with Betfair pretty sharpish and get their own exchange prices up there.

Less punters backing horses, dogs and football etc equals less punters playing the FOBT's. You have been warned Mr Hill & co.

Posted at 17:26, Saturday, 16 November 2013 by the Sandracer

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